InspirEd
Building a cohesive brand and content presence for an education consultancy.
An ongoing partnership focused on clarifying the brand, strengthening digital touchpoints, and creating consistent content that supports visibility, engagement, and client acquisition.
Role
Content & Brand Strategist
Focus
Brand, Website, Content, Email
Timeline
2023–present
Results
Content strategy
+2,000
Followers gained
+67.5K
Reach
+111.3K
Impressions
Email newsletter
25.3%
Average open rate
4.0%
Average click rate
+22.1%
List growth
“Our e-newsletter open rates consistently exceed industry averages. Our LinkedIn content drives engagement that converts to follows, downloads, podcast guests, and partnerships.”
Tracy King, Founder/CEO, InspirEd
Website strategy & copy
Bringing InspirEd’s mission and brand voice to life.
Rewrote and refined website messaging to more clearly communicate InspirEd’s mission, services, and point of view. The work focused on creating a more cohesive brand voice across the site, improving clarity for prospective clients, and strengthening copy for both conversion and search visibility.
Content strategy & thought leadership
Turning expertise into a consistent content system.
I create quarterly content strategies that translate InspirEd’s expertise into useful, mission-aligned content designed to strengthen brand awareness and audience engagement.
Before
- Limited, inconsistent posting
- Minimal measurable reach and engagement
- No content repurposing system
- No consistent brand image
After
- Consistent thought leadership content
- Strategic repurposing of existing expertise (blogs, videos, events)
- Increased visibility, engagement, audience growth
- Consistent brand image and voice
Content examples
The top-performing LinkedIn post to date
15,267
Impressions
10,685
Reach
365
Reactions
62
Comments
3%
Engagement rate
Short videos from Lessons in Learning
Each LinkedIn Live conversation, held on the 1st and 3rd Tuesday of the month, is cut into short, shareable videos.
LinkedIn carousels
I turn key ideas from InspirEd’s existing content into clear, visual carousels designed to make complex topics easier to engage with and share.
Myths About Neurodivergent Speakers
Anyone can produce content. Here’s what will set your event & education programs apart.
Email marketing
Redesigning a quarterly newsletter with stronger engagement and growth.
I redesigned InspirEd’s quarterly newsletter to create a more cohesive, brand-aligned experience and a clearer connection between content, resources, and services. Alongside the redesign, I managed the newsletter consistently over time, helping drive steady engagement and list growth.
Video marketing
Promoting the Competitive Advantage Accelerator with a branded video.
To promote the relaunch of InspirEd’s Competitive Advantage Accelerator, I created a teaser video that gives prospective learners a preview of Tracy’s teaching. I selected clips from five recorded modules around a story arc of problem, promise, experience, result, and call to action.
Digital downloads
Turning existing content into a free guide that grows the audience.
1
Recycle existing content
Presentations, book content and past work become something new.
2
Offer it as a free download
A valuable guide that brings the audience into InspirEd’s sphere.
3
Introduce the consulting offer
Once in InspirEd’s sphere, readers are introduced to the consulting offer.
Blog writing
Publishing thought leadership on the IACET blog.
I co-wrote an article with Tracy King for IACET, the International Association for Continuing Education and Training. It makes the case that a neuroinclusive workforce is a competitive advantage as well as an ethical priority.
IACET Blog · March 10, 2025
The Business Case for Neuroinclusion: Unlocking Workforce Potential
Kind words
“
What I got was a true strategic partner.
I started working with Susanna in 2023, and she made an immediate impact at InspirEd. What I expected was strong tactical support. What I got was a true strategic partner.
Susanna brings structure and intentionality to every channel we touch, from our e-newsletter and LinkedIn content to our website, digital downloads, and video. She crafts and maintains a cohesive content strategy that connects our day-to-day work to our broader goals. Our e-newsletter open rates consistently exceed industry averages. Our LinkedIn content drives engagement that converts to follows, downloads, podcast guests, and partnerships.
I value how deeply Susanna is invested in our shared success. She captures our brand voice so precisely that people regularly tell us how relevant and applicable our content is to their work. She asks great questions, challenges me where we can improve, and is always pushing toward her own leading edge of mastery. Susanna delivers excellence, and we love collaborating with her!
Tracy King
Founder/CEO, InspirEd