Major Impact Media
Building a scalable content engine to grow reach and generate leads.
Managed content strategy and execution across SEO, social, YouTube and weekly email, while developing lead magnets and front-end offers to grow the audience and drive acquisition.
Role
Content Manager & Copywriter
Focus
Content, Social, Email, Lead Generation
Timeline
2021–2023
Results
Lead generation & SEO
50
New leads per month from the lead magnet strategy
12K
Monthly organic views
30+
SEO articles
Social & organic growth
+588%
YouTube subscriber growth
+1,793%
Growth in Twitter (X) impressions
+1,000
YouTube subscribers reached
“We went not doing anything with content to having a machine that consistently put out quality content on every social media platform that generated leads and then nurtured those leads into customers because of working with Susanna.”
Brice Gump, Founder, Major Impact Media
Email marketing
Nurturing audiences and driving conversions through email.
Over 100 weekly emails combined storytelling, educational content and direct-response copy to nurture the audience, strengthen engagement and support client acquisition.
Blog & SEO content
Turning expertise into discoverable, long-form content.
I wrote and managed SEO-focused content designed to build authority, answer audience questions and increase organic traffic.
Lead generation
Building lead-generation assets that moved prospects into the funnel.
I played a key role in developing and launching front-end products and lead magnets designed to attract new prospects, grow the email list, and introduce potential clients to the agency’s higher-value offers.
Kind words
“
Susanna was instrumental in setting up our content marketing & follow up strategy at the agency.
We went not doing anything with content to having a machine that consistently put out quality content on every social media platform that generated leads and then nurtured those leads into customers because of working with Susanna. She was an awesome team member to have. Super talented, really good at keeping up with our fast pace, and able to be responsible for outcomes in a remote environment. I highly recommend Susanna to anyone who needs to improve their marketing.
Brice Gump
Founder, Major Impact Media
Social & organic growth
Growing reach through consistent, platform-specific content.
I managed and created organic content across YouTube, Twitter and short-form video, adapting the strategy and format to each platform. The focus was on increasing visibility, building authority and turning existing expertise into content that consistently reached new audiences.
YouTube Short
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YouTube Short
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